Experience breakpoint intelligence

Find where your customer journey breaks.

Heuriq experiences critical digital flows, identifies where users are likely to struggle, abandon, or fail, and translates those breakpoints into business exposure and strategic priorities.

No generic checklist. No vanity score. Every breakpoint is tied to journey evidence and explicit assumptions.

Journey walked

  1. Search

  2. Results

  3. Fare selection

    Breakpoint

  4. Passenger details

  5. Payment

Potential monthly exposure

AED 180k–420k

Confidence

Directional

BP-03 · Context loss after fare change — selected fare resets on return to the previous step

Built for teams that need more than a UX score.

  • Mission-based audits
  • Evidence-backed findings
  • Editable business assumptions
  • Strategic recommendations
  • Web today, mobile next

Most UX audits tell you what looks wrong. They rarely tell you what matters most.

A long list of usability issues does not help a product team decide where to act. Heuriq focuses on the moments that interrupt progression, create hesitation, destroy context, increase effort, or cause users to abandon a critical journey.

Too many findings

Generic audits produce dozens of observations without showing what deserves attention first.

Too little business context

Most reports stop at "user friction" instead of modelling the potential exposure behind it.

Too little evidence

Screenshots and opinions are often presented as fact without separating what was observed, inferred, and modelled.

How it works

From user mission to business priority.

  1. 1

    Define the mission

    Tell Heuriq what the user is trying to achieve.

  2. 2

    Experience the journey

    The audit engine explores the flow, captures meaningful states and transitions, and records evidence.

  3. 3

    Detect breakpoints

    It identifies moments where users may be blocked, lose context, face unexpected costs, or fail to recover.

  4. 4

    Model business exposure

    Add or edit traffic, conversion, value per successful outcome, reach, and loss assumptions.

  5. 5

    Prioritise action

    Receive strategic interventions, confidence levels, and a validation plan for what to fix first.

“Book a return flight from Dubai to Melbourne for two adults and continue until passenger details.”— an example mission

The report

A report built for decisions.

Journey-level breakpoint map

See exactly where the critical flow becomes risky.

Evidence-backed findings

Each breakpoint links back to captured states and transitions.

Business exposure model

Understand potential impact using editable assumptions.

Strategic interventions

Direction on what the business should change, not just superficial UI fixes.

Confidence and assumptions

Know what is proven, inferred, or still needs validation.

Validation plan

See how to test whether the breakpoint is real and whether the fix worked.

Run an audit

Built for teams responsible for digital performance.

Product leaders

Know which journey failures deserve investment first.

UX and design teams

Move beyond heuristic findings to evidence and business relevance.

Growth teams

Identify friction that may be suppressing conversion or completion.

Agencies and consultants

Turn audits into stronger, strategy-led client recommendations.

Transformation teams

Find high-value experience breakpoints across complex services and journeys.

Questions, answered honestly.

What is UX Intelligence?

UX Intelligence is a mission-based breakpoint intelligence platform that analyses critical digital journeys, identifies where users may struggle or abandon, and translates those breakpoints into strategic business priorities.

Is this a traditional UX audit?

No. It is focused on journey breakpoints and business exposure rather than producing a long checklist of generic usability issues.

How is business impact calculated?

Using editable assumptions such as flow traffic, exposure, incremental loss range, and value per successful outcome.

Are the revenue numbers guaranteed?

No. Scenario-based results are clearly labelled as modelled exposure, not observed revenue loss.

Can I audit logged-in or protected websites?

The product roadmap includes local browser and authenticated-session modes for journeys that cannot be reliably audited through a cloud crawler.

Does it support mobile apps?

Recorded mobile journey analysis is planned as a dedicated phase before full autonomous native-app auditing.

Does UX Intelligence replace user research?

No. It helps identify and prioritise likely breakpoints; research, analytics, and experiments can then validate them.

Stop collecting UX issues. Find the breakpoints that matter.

Audit one critical journey and see where users may be dropping, struggling, or losing confidence — and what the business should prioritise next.

Run your first audit

Start with a public URL. No installation required.